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Why can a catchy jingle make you like a brand more?
In 1958, people came to like 'Dutch' or 'Swedish' better simply because the name had been followed by words like 'gift' and 'happy' instead of 'ugly' and 'failure'.
Tap to go on, or swipe →
In 1958, people came to like 'Dutch' or 'Swedish' better simply because the name had been followed by words like 'gift' and 'happy' instead of 'ugly' and 'failure'.
Tap to go on, or swipe →